The Selling Process

The Home Selling Process 

Selling a home typically includes many of the following elements. We will
be your resource and guide every step of the way. We promise to:

  • Determine your needs and priorities;
  • Establish pricing strategy;
  • Discuss marketing plan to receive maximum exposure;
  • Design and implement marketing plan;
  • Complete home enhancement recommendations;
  • Carry out scheduled marketing activities;
  • Show the property to brokers and prospective buyers;
  • Communicate with you on a regular basis;
  • Monitor results of marketing activities;
  • Modify marketing plan and pricing strategy as necessary;
  • Review, present, discuss offer and assist you in reaching an agreement;
  • Discuss and clarify proposed terms and conditions
  • If counteroffer is needed, negotiate on your behalf; 
  • Secure deposit of buyer’s earnest money;
  • Follow up steps to closing -title search, preliminary title report to buyer and inspections;
  • Arrange for completion and removal of remaining contingencies;
  • Conduct buyer’s final walk-through of property;
  • Confirm completion of final steps to settlement;
  • Attend closing.

Key Market Factors 

How long does it take to sell a property? Some properties sell in a few days, others may take several months. By recognizing some key factors that influence marketing a home you can get significant control over market time. The proper balance of these factors will expedite your sale:

  • LOCATION
    Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value.
  • COMPETITION
    Buyers compare your property against others in that neighborhood and new construction in the area. Buyers interpret value based on available properties on the market.
  • TIMING
    The real estate market may reflect a “buyer’s” or “seller’s” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property.
  • CONDITION
    The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value.
  • TERMS
    The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.
  • PRICE
    If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis will assist you in determining the most competitive and best possible price.